Epitelle Group
Naming and Branding
For Real Estate Team
Epitelle Group is a dynamic real estate team operating across Vierginia, Maryland, and Washington, D.C., specializing in delivering exceptional service and market expertise throughout the DMV. The brand reflects professionalism, trust, and a modern approach to real estate, resonating with clients seeking guidance in buying, selling, and investing across the region.
Our Role
We partnered with Epitelle Group to translate their market vision into a cohesive brand presence. Our work focused on defining the essence of the brand and creating a name and a visual identity that communicates professionalism, trust, and forward-thinking sophistication. The outcome provides a flexible and refined system that elevates the team’s visibility and positions them as leaders across the DMV real estate market..
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Brand Identity
We began by shaping the essence of the Epitelle brand - developing the name Epitelle to convey expertise, clarity, and a modern, professional outlook. From there, we crafted a visual language that included:
- A bespoke logo reflecting precision and contemporary sophistication.
- A refined font system featuring Nevolasty Light and Lato, balancing elegance with readability.
- A color palette anchored by deep navy and crisp white, projecting confidence and clarity.
- A brand philosophy emphasizing professionalism, modernity, and trustworthiness.
